Founder & Designer

Neha Jat, the creative force behind Paridha, is a designer with a deep passion for blending traditional Indian artistry with modern fashion. As the founder and lead designer, Neha envisioned Paridha as more than just a clothing label—it’s a celebration of India’s rich cultural heritage, carefully reimagined for the contemporary woman.

With a love for textiles, vibrant colors, and intricate craftsmanship, Neha’s designs reflect a perfect fusion of timeless ethnic wear and stylish, comfortable apparel. Every collection at Paridha is a tribute to the elegance of Indian fashion, brought to life with a modern twist. From luxurious sarees to versatile kurtas, each piece is thoughtfully designed to resonate with women who appreciate both tradition and innovation.

Neha’s attention to detail and commitment to using high-quality fabrics have positioned Paridha as a go-to brand for women seeking unique, handcrafted pieces that offer both beauty and wearability. Her mission is to create apparel that not only showcases the artistry of Indian heritage but also empowers women to feel confident and elegant in their everyday lives.

Through Paridha, Neha Jat continues to push the boundaries of ethnic fashion, bringing a fresh perspective to the world of women’s apparel. Her vision, creativity, and dedication to the craft make Paridha a standout in the fashion industry, offering a seamless blend of tradition and modern style for today’s fashion-forward women.